Print is not dead!
Be it a sticker on a chairlift tower or a poster in a bike shop, a print piece is still one of the best ways to direct your customer. The term "Print" includes large format pieces like vehicle wraps and billboards, as well as merchandise and apparel, tradeshow booth design and environmental (interior) graphics.
Don't be afraid to present a visual puzzle to the reader. Your goal is to catch their eye and draw them in, and the method is the same as any other design project. The viewer needs to feel your enthusiasm and pride of product so don't be boring!